The impact of GDPR on businesses and data quality
GDPR has made it vital for businesses to maintain complete, accurate, and up-to-date data, under the threat of severe legal consequence.
But the consistent and natural decay of data can make maintaining GDPR compliance a difficult challenge for businesses.
How to make certain your database is GDPR compliant
Find and update out-of-date, incorrect, or incomplete addresses
Identify deceased or goneaways, and suppress them
Just how much duplication exists
There is no escape –
your data is decaying all the time.
Maintaining accurate, reliable, up-to-date data is not at all easy if you have duplicate records in one or many different databases, as you could update information in one of these records but not the others.
Crucial for GDPR compliance, you must be able to clearly demonstrate each person’s consent and for what purpose their data is being used.
Never again doubt if your data is GDPR compliant
matchIT On Demand makes it easy to maintain consistent, up-to-date data, so you can trust your customer data is always as accurate as possible.
Maintaining data quality is easy with matchIT On Demand
Select the “Find matches within a single dataset” option on the “Create a new job” screen.
Select “UK Address Verification using PAF” and the suppression options you want to use.
After setting your options, follow the prompts in the other screens and within minutes your audit is available on the screen!
Putting your matchIT On Demand results to use
If you approve the results, you can elect to pay for the job and download the clean, accurate, and up-to-date file straight away, so you can load the records back into the systems and applications that already use it.
Using our server-based matchIT Data Quality Solutions, you can also integrate essential GDPR functionality directly into your database so you always have a true, real time Single Customer View.