Data Accuracy - matchit On Demand

Your data is rapidly decaying all the time

Whether you are aware of it or not, your data is less and less accurate every day.

Nearly 10,000 UK households move each day – that’s nearly 10% of total UK households every year!*
On top of that, there are over 1,500 deaths**
There are over 6 million records in the Mailing Preference Service file

To comply with GDPR and make sure any mail that you send is both welcome and relevant, you need accurate, up-to-date customer addresses.

This means suppressing any records of deceased or recent movers for which you have old addresses. If you’re planning on mailing old customers and inquirers, you’ll need to screen them against the MPS file.

While accurate suppression is vital for compliant and cost-effective marketing, it also strengthens your brand reputation. Marketing to people who have moved away or deceased, or simply mailing to opted out customers is not only no longer acceptable – it doesn’t meet your legal obligations under GDPR.

Maximize the potential of your customer data

Enhancing and maintaining data quality can have immediate, significant benefits across all areas of your business.

Significantly reduce wasted print and postage costs

Keep track of valuable customers at their new address

Distribute mailings with confidence it’s getting to your intended contact

Avoid any upset caused by mailing the deceased

Cut down on environmental waste

Assist with compliance under GDPR

Now, you can easily reap these benefits all year long, with matchit On Demand.

With integrated tools such as suppression, deduplication, even address validation, it’s easy and painless to maintain the quality of your most critical asset, your customer data.

Suppression is now more than just best practice – it is essential to comply with GDPR and avoid fines of up to 4% of your global revenue!

Transparent pricing

Suppression and new addresses for “gone aways” are charged per record suppressed or updated, so you only pay for what you need.

Using leading third party suppression files from the likes of Royal Mail and Equifax, costs are upfront and very competitive. You’ll get a detailed price for your job right after its run, before you download the results.

Improved data accuracy in three easy steps

1.

Select “Find matches within a single dataset” on the “Create a new job” screen.

2.

Select “Suppression screening” and the suppression options you want to use.

3.

After setting your options, follow the prompts in the next screens and your job will be ready for download in no time at all (actual run times depend on file size and match rates).

Trusted data quality solutions
from matchit On Demand

Improve the completeness and accuracy of your data in minutes with matchit On Demand’s all-in-one, cloud-based solution. From one, easy-to-use platform, you can perform deduplication, address verification, data enrichment and much more with unrivalled accuracy.

Already performing suppression in-house?

Previously, companies interested in bringing suppression in-house were forced to work with traditional bureau services in order to license the required third-party data. This was a costly, time-consuming process, with slow processing speeds and unreliable match rates. With matchit Data Quality Solutions, you’ll receive accurate matching and suppression with rapid turnaround via our desktop or server-based solution.

Try it yourself

How can matchit On Demand help you today?

See what else matchIT On Demand can do